Structure of a Business Plan

professional looking at a plan

How do you create a business model?

Business structure planning serves to identify and describe a business opportunity, or an existing business. It analyzes and examines the economics, financial feasibility and technical factors that are used to develop procedures and strategies that are necessary to go from a business opportunity to an actual functioning and profitable business. 

When starting a new business venture or expanding an existing business, it is essential to create a business model. Business structure planning provides a way to capture the fundamental expectations and choices about the opportunity so that you have clear direction for future success.

There are many types of business structure planning, with each one based on the type of organization and what it will be offering. An advertising agency will have different business structure planning than a manufacturing company because each are a unique and specific industry. Business structure planning should provide answers to important questions about the business, setting a strong vision where the business is going, among the answer that should be answered are: 

  • The Vision: Introduces the company’s business model at a high level.
  • The Key Objectives: Stating the top level goals and how they are measured.
  • Customer Challenges and Target: List the different type of customer, what message will potential customer be gen and how they will be targeted.
  • Solutions: What solution is the business products or services providing.
  • The Value: What key value will the business be offering that makes it different.
  • Required Investment: What will the cost be to get the solutions in place. This is especially important when your business structure planning is going to presented to a bank or financial backer.
  • The Growth: Stating how the business is going to grow.  

What is structure of business plan?

As we stated, business structure planning isn’t a one-size-fits-all. However, the following are primary sections that every business structure planning includes:  

  • An Executive Summarization: This is the five-minute elevator pitch and can include a table of contents,  with the company background and the market opportunity the business is targeting. It can include the competitive advantages and management overviews, including the financial highlights. It should be kept a maximum of two pages. 
  • The business description and its structure: Explaining why you are in business and what the business is providing or selling. Describe the process how it is manufactured or provided, where the materials used are acquired, and how inventory is handled, and orders are fulfilled. For a business that provides a service, describe the service and the value it will give your customers. Details that should be included are your administrative issues, strategic relationships, intellectual property, company expenses, and the company’s legal structure. 
  • Market research and strategy: Detail the market analysis and marketing strategy, with the sales forecasts, milestones, and deadlines. Include the planned advertising and public relations with comparison how the competitor matches (or doesn’t).   
  • Management and staffing: Provide bios of yourself, the executives, and the managers and how their history and expertise will help the company meet the business goals. 
  • The financial documents: Numbers are everything to bankers and financial backers.  Conservative projections should be included, showing your P&L, balance sheet, and cash flow statements currently and for the following three years. 

How do you structure a good business plan?

Every business structure planning should begin with an executive summary. Then the sections we detailed above, wrap up with supporting documentation. Provide stuff that will support your business structure planning like an appendix of key numbers and additional details. 

What is a basic business plan?

Perhaps you don’t have all the details to fill this extensive business structure planning. Create a simple, standard business plan that consists of a one document with sections that include the organization’s description, your market research and competitive analysis. State your sales strategies, existing capital, and foreseeable labor requirements. Your financial data should be included as well, including financial documents.

How do you write a simple business case?

To create a simple business case from your business structure planning, the following steps will state your case without all the bells and whistles a full blown business plan includes: 

  1. Be brief, conveying nothing more than the basic essentials.
  2. Make it clear, concise, and interesting.
  3. Remove speculation and minimize nonsense.
  4. Describe the vision of the business’ future as you have envisioned.
  5. Explain the benefits your business will provide.
  6. Stay consistent with your style and make it readable.

What are the main components of a business?

At the foundation of every business is five interdependent processes. These five processes should flow easily from one to the next:

  • Creation
  • Marketing
  • Sales
  • Delivery
  • Finance

What are the seven key elements of a business plan?

Some of this is recap of what we’ve already discussed. A summary of the seven primary sections your business structure planning should include.

1. Executive Summary: A concise business plan overview. Keep it short, professionally written with a goal to draw in the reader so they want to know more. It should include the following:

  • Business name and location
  • Products, services offering
  • Company mission statement
  • The specific purpose of your business structure planning presentation

2. Company Description: Explain from a high-level view who you are, how your business operates and what the goals of the business. 

3. Products and Services: This should include a detail of what the business is selling or providing and how it benefits the customers. Details of the suppliers, cost of product or service, the expected net revenue and any diagrams or pictures. 

4. Market analysis: Showcase your industry knowledge and provide your conclusions from the research you’ve done for the specific market. Include an appendix that provide detailed findings from your research and studies.

5. Strategy and Implementing Plans: Create a summarization of the planned sales and marketing strategy, and how these will be implemented. 

 6. Your Team: List an outline of the organizational structure, identifying the owners, top management, and your  board of directors. An organizational chart that provides department descriptions key employees can be included as an appendix. 

7. Financial plans and projections: Your accountant or CPA should develop this section of your business structure planning, working with the market analysis you’ve created, and the company goals you have established 

What is a business cost structure?

In regard to your business structure planning, the cost structure is in reference to the proportion of fixed and variable costs of your company. It defines the types and relative proportions of fixed and variable expenses your business will incur. Business structure planning may have stated in whole then broken into smaller units like customer service, division, geographics, by-product, and the services or product line offered. 

business men making a plan

What is the most important part of your business plan?

With all of this said and done, the most important part of your business structure planning is the specific statement of what is going to take place. With the entire collection of everything we’ve mentioned here, these are the milestones for your business. Call (214) 382-2964 today for help with your business plan in Dallas, TX.